Join the Collective
A Community-Led Movement

Ignite Growth
Without the Grind Through Unity Your Way Together

We power independence through shared strength. The world's first all-in-one ecosystem built for indie coffee — replacing fragmented tools and high fees with everything you need to reduce costs, reignite growth, and return time to your craft.

Power to the Pourers

Follow — real shops, real stories, real community.

Share your shop's story with #joecollective

Prosperity that pours back.

500+
Independent Shops
41x
Average ROI
65%
Loyalty Engagement
$8K+
Avg Annual Savings

Handle your craft, not the chaos.

The world's first all-in-one ecosystem powering indie coffee. Everything you need to run, grow, and thrive — in one place.

Core Platform

Coffee OS

The foundation. Complete operating system designed specifically for coffee shops. Everything runs on this.

💳
In-Store Payments

Point of Sale

Lightning-fast POS with 2.75% flat-rate processing. Built for coffee workflows, not generic retail.

📱
Customer Experience

Mobile App

The #1 app for local coffee. Customers order ahead, earn rewards across all Collective shops.

🌐
E-Commerce

Online Ordering

Beautiful online ordering for your website. Sell beans, merch, and gift cards with seamless fulfillment.

🖥️
Self-Service

Kiosk

Self-service ordering that frees baristas to focus on craft and connection. Seamless integration with POS.

🎁
Customer Retention

Loyalty

Network-powered rewards that work across 500+ shops. 3x engagement vs standalone programs. True cost: ~1%.

🏦
Financial Services

Banking

Financial tools built for coffee shops. Faster access to funds, better rates, integrated cash flow management.

💵
Team Management

Payroll

Integrated payroll that syncs with your POS. Automatic tip distribution, tax filing, and compliance built-in.

📊
Back Office

Accounting

Automatic bookkeeping synced to your sales. Financial reports, P&L statements, and tax-ready exports.

📅
Coming Soon

Scheduling

Smart scheduling that learns your patterns. Demand forecasting, shift swaps, and labor cost optimization.

💬
Coming Soon

Messaging

Team communication hub. Announcements, shift coverage requests, and direct messaging all in one place.

🎯
Growth Tools

Marketing Tools

Automated campaigns, targeted offers, and customer engagement tools that drive repeat visits.

🤖
AI-Powered

AI Marketing Suite

AI that writes your emails, optimizes send times, and personalizes offers based on customer behavior.

🎧
As a Service

Support

Dedicated support team that knows coffee. Phone, chat, and email support when you need it most.

📈
As a Service

Business Consulting

Expert guidance on operations, growth strategy, and profitability. Leverage collective wisdom from 500+ shops.

The Power of Integration

Each product is powerful alone. But when Coffee OS connects everything — POS, Mobile App, Loyalty, Banking, Payroll, Marketing — you unlock capabilities that no competitor can match.

Independence through shared strength.

Independent coffee shops are the heartbeat of communities — where culture, craft, and connection come to life. But rising costs and big chains are squeezing them out. We're here to rewrite that story.

🏪 Independence Over Chains

Keep your brand, your identity, your independence. We empower you with the same advantages enjoyed by big chains — without becoming one.

☕ Craft Over Scale

Protect creative independence and excellence. We handle the operations so you can focus on what matters — the perfect pour.

🤝 Community Over Extraction

Build shared ownership and mutual benefit. Value flows back to craft and community, not to venture capitalists.

💪 Unity Over Silos

Move with the strength of a shared network. Collective buying power, shared technology, and network loyalty that travels.

Conscious Coffee. Real Rewards.

We're creating a fair coffee economy where value flows back to craft and community. Typical punch cards cost 10% of revenue with zero growth. Collective loyalty delivers 41x ROI at half the cost.

Why Traditional Loyalty Fails:

Limited Reach

Customers only earn rewards at your shop. If they travel or work elsewhere, your program becomes irrelevant.

Low Engagement

Single-shop programs see 20-30% active usage. Customers forget about them between visits.

High Friction

Every shop has its own app, card, system. Customers don't want to manage a dozen loyalty programs.

No Network Effects

Starbucks wins because their loyalty works everywhere. Your standalone program can't... until now.

Collective Loyalty That Travels:

🌐

Universal Rewards

Earn at any shop, redeem anywhere. Your shop becomes part of a lifestyle, not just a location.

📍

Density Effects

3+ shops per zip code creates 3x engagement. We strategically build density to maximize returns.

🎯

Discovery Engine

Customers discover your shop through the app when nearby. Built-in customer acquisition.

🔄

Reciprocal Traffic

Your regulars visit other shops while traveling. Their customers discover you. Everyone wins.

Rewrite the story of commerce

Pouring prosperity back into the hands of the people. We're creating a new economy where independent brands win — starting with coffee.

Unity Over Silos

Independent businesses are stronger together. We foster trust and cooperation to unlock potential no single shop could achieve alone.

Purpose Over Profit

Growth is only meaningful when it uplifts people, strengthens communities, and serves something greater than revenue.

Regeneration Over Extraction

Business should create more than it takes. Every decision nourishes the ecosystem — from root to cup, farm to community.

Independence Over Chains

We protect creative independence and excellence over speed and scale. Your shop, your brand, your identity — amplified, not absorbed.

Support Over Scale

Technology should enhance relationships, not replace them. We remove friction while preserving craft and connection.

Empowerment Over Exploitation

We return what's yours. Value flows back to craft and community — not to venture capitalists and corporate shareholders.

Transparent Pricing That Saves You Money

Lower processing fees + affordable loyalty = more profit in your pocket.

Payment Processing Fees Breakdown

Square / Toast / Clover

2.6%
+
15¢
per transaction
On a typical $7 latte:
Percentage fee (2.6%): $0.18
Fixed fee: $0.15
Total per transaction: $0.33
Effective rate: 4.7%
That 15¢ fee is over 2% on small tickets!
On $50,000/month:
$2,371/month
Based on $7 avg ticket (7,143 transactions)
Save Every Transaction

joe

2.75%
Flat rate
No per-transaction fees
On a typical $7 latte:
Percentage fee (2.75%): $0.19
Fixed fee: $0.00
Total per transaction: $0.19
Effective rate: 2.75%
💰 Save $0.14 per transaction
On $50,000/month:
$1,375/month
That's it. No hidden fees.
💰 Save $996/month = $11,952/year
That 15¢ per-transaction fee adds up fast:
7,143 transactions × $0.14 saved = $1,000/month = $12,000/year
On smaller tickets, their fixed fees hurt you way more than the percentage difference

Calculate Your Total Savings

See your true costs when you factor in processing fees, per-transaction costs, loyalty programs, and subscription fees

POS, loyalty, payroll software, etc.

Square/Toast/Clover

Processing fees $0
Loyalty costs (8-10%) $0
Subscription fees $0
Total monthly cost $0
0% effective rate
SAVE

joe

Processing fees $0
Loyalty (true cost ~1%) $0
Subscription fees $0
Total monthly cost $0
0% effective rate
Total savings with joe
$0 per month
$0 saved per year
Processing: $0
Loyalty: $0

Loyalty Program Costs

Traditional Punch Cards

10%
Of revenue in redemptions
  • ❌ No digital tracking
  • ❌ No customer data
  • ❌ No marketing tools
  • ❌ Buy 10 get 1 free = 10% cost
  • ❌ You pay for all free drinks
On $50,000/month revenue:
$5,000/month in giveaways

Square/Toast Loyalty

8-10%
In redemptions + monthly fees
  • ⚠️ $45-$100/month software fee
  • ⚠️ Limited to your shop only
  • ⚠️ Low engagement (20-30%)
  • ⚠️ You pay for all redemptions
  • ⚠️ You eat all promo & discount costs
On $50,000/month revenue:
$4,000-5,000/month cost
Start Saving Today

Join Our Economy

Ready to rewrite the story of your shop? We're building a new economy where independent brands win — starting with coffee.

Get Started

Fill out this form and we'll be in touch within 24 hours.

Or email us directly at success@joe.coffee

Join 500+ independent shops already in the movement